Tag Archives: Yale university

Yale University study: Class bias in hiring based on few seconds of speech

24 Oct

Roland G. Fryer wrote in the Education Next article, “Acting White”:

“Go into any inner-city neighborhood, and folks will tell you that government alone can’t teach kids to learn.They know that parents have to parent, that children can’t achieve unless we raise their expectations and turn off the television sets and eradicate the slander that says a black youth with a book is acting white.”
—Barack Obama, Keynote Address, Democratic National Convention, 2004

Acting white was once a label used by scholars, writing in obscure journals, to characterize academically inclined, but allegedly snobbish, minority students who were shunned by their peers.
Now that it has entered the national consciousness—perhaps even its conscience—the term has become a slippery, contentious phrase that is used to refer to a variety of unsavory social practices and attitudes and whose meaning is open to many interpretations, especially as to who is the perpetrator, who the victim.
I cannot, in the research presented here, disentangle all the elements in the dispute, but I can sort out some of its thicker threads. I can also be precise about what I mean by acting white: a set of social interactions in which minority adolescents who get good grades in school enjoy less social popularity than white students who do well academically.
My analysis confirms that acting white is a vexing reality within a subset of American schools. It does not allow me to say whose fault this is, the studious youngster or others in his peer group. But I do find that the way schools are structured affects the incidence of the acting-white phenomenon. The evidence indicates that the social disease, whatever its cause, is most prevalent in racially integrated public schools. It’s less of a problem in the private sector and in predominantly black public schools.
With findings as potentially controversial as these, one wants to be sure that they rest on a solid base. In this regard, I am fortunate that the National Longitudinal Study of Adolescent Health (Adhealth) provides information on the friendship patterns of a nationally representative sample of more than 90,000 students, from 175 schools in 80 communities, who entered grades 7 through 12 in the 1994 school year. With this database, it is possible to move beyond both the more narrowly focused ethnographic studies and the potentially misleading national studies based on self-reported indicators of popularity that have so far guided the discussion of acting white.
The Meaning of the Phrase
Though not all scholars define acting white in precisely the same way, most definitions include a reference to situations where some minority adolescents ridicule their minority peers for engaging in behaviors perceived to be characteristic of whites. For example, when psychologist Angela Neal-Barnett in 1999 asked some focus-group students to identify acting-white behavior, they listed actions that ranged from speaking standard English and enrolling in an Advanced Placement or honors class to wearing clothes from the Gap or Abercrombie & Fitch (instead of Tommy Hilfiger or FUBU) and wearing shorts in winter!
Only some of these behaviors have a direct connection to academic engagement. However, as the remarks of Barack Obama, who would later win a seat in the United States Senate, suggest, it is the fact that reading a book or getting good grades might be perceived as acting white that makes the topic a matter of national concern. Indeed, negative peer-group pressure has emerged as a common explanation for the black-white achievement gap, a gap that cannot be explained away by differences in demographic characteristics alone. If minority students today deliberately underachieve in order to avoid social sanctions, that by itself could explain why the aca¬demic performance of 17-year-old African Americans, as measured by the National Assessment of Educational Progress (NAEP), has deteriorated since the late 1980s, even while that of nine-year-olds has been improving. It may also help us understand the shortage of minority students in most elite colleges and universities… https://www.educationnext.org/actingwhite/

See, A Study in Blackness: What is ‘Acting Black’? https://atlantablackstar.com/2016/07/01/a-study-in-blackness-what-is-acting-black/

PHYS ORG reported in Study shows class bias in hiring based on few seconds of speech:

Candidates at job interviews expect to be evaluated on their experience, conduct, and ideas, but a new study by Yale researchers provides evidence that interviewees are judged based on their social status seconds after they start to speak.
The study, to be published in the Proceedings of the National Academy of Sciences, demonstrates that people can accurately assess a stranger’s socioeconomic position—defined by their income, education, and occupation status—based on brief speech patterns and shows that these snap perceptions influence hiring managers in ways that favor job applicants from higher social classes.
“Our study shows that even during the briefest interactions, a person’s speech patterns shape the way people perceive them, including assessing their competence and fitness for a job,” said Michael Kraus, assistant professor of organizational behavior at the Yale School of Management. “While most hiring managers would deny that a job candidate’s social class matters, in reality, the socioeconomic position of an applicant or their parents is being assessed within the first seconds they speak—a circumstance that limits economic mobility and perpetuates inequality.”
The researchers based their findings on five separate studies. The first four examined the extent that people accurately perceive social class based on a few seconds of speech. They found that reciting seven random words is sufficient to allow people to discern the speaker’s social class with above-chance accuracy. They discovered that speech adhering to subjective standards for English as well as digital standards—i.e. the voices used in tech products like the Amazon Alexa or Google Assistant—is associated with both actual and perceived higher social class. The researchers also showed that pronunciation cues in an individual’s speech communicate their social status more accurately than the content of their speech.
The fifth study examined how these speech cues influence hiring. Twenty prospective job candidates from varied current and childhood socioeconomic backgrounds were recruited from the New Haven community to interview for an entry-level lab manager position at Yale. Prior to sitting for a formal job interview, the candidates each recorded a conversation in which they were asked to briefly describe themselves. A sample of 274 individuals with hiring experience either listened to the audio or read transcripts of the recordings. The hiring managers were asked to assess the candidates’ professional qualities, starting salary, signing bonus, and perceived social class based solely on the brief pre-interview discussion without reviewing the applicants’ job interview responses or resumes.
The hiring managers who listened to the audio recordings were more likely to accurately assess socioeconomic status than those who read transcripts, according to the study. Devoid of any information about the candidates’ actual qualifications, the hiring managers judged the candidates from higher social classes as more likely to be competent for the job, and a better fit for it than the applicants from lower social classes. Moreover, they assigned the applicants from higher social classes more lucrative salaries and signing bonuses than the candidates with lower social status…. https://phys.org/news/2019-10-class-bias-hiring-based-seconds.html

Citation:

Class bias in hiring based on few seconds of speech
Date: October 21, 2019
Source: Yale University
Summary:
Candidates at job interviews expect to be evaluated on their experience, conduct, and ideas, but a new study provides evidence that interviewees are judged based on their social status seconds after they start to speak.

Journal Reference:
Michael W. Kraus et al. Evidence for the reproduction of social class in brief speech. PNAS, 2019 DOI: 10.1073/pnas.1900500116

Here is the press release from Yale:

Yale study shows class bias in hiring based on few seconds of speech

YALE UNIVERSITY
New Haven, Conn. — Candidates at job interviews expect to be evaluated on their experience, conduct, and ideas, but a new study by Yale researchers provides evidence that interviewees are judged based on their social status seconds after they start to speak.
The study, to be published in the Proceedings of the National Academy of Sciences, demonstrates that people can accurately assess a stranger’s socioeconomic position — defined by their income, education, and occupation status — based on brief speech patterns and shows that these snap perceptions influence hiring managers in ways that favor job applicants from higher social classes.
“Our study shows that even during the briefest interactions, a person’s speech patterns shape the way people perceive them, including assessing their competence and fitness for a job,” said Michael Kraus, assistant professor of organizational behavior at the Yale School of Management. “While most hiring managers would deny that a job candidate’s social class matters, in reality, the socioeconomic position of an applicant or their parents is being assessed within the first seconds they speak — a circumstance that limits economic mobility and perpetuates inequality.”
The researchers based their findings on five separate studies. The first four examined the extent that people accurately perceive social class based on a few seconds of speech. They found that reciting seven random words is sufficient to allow people to discern the speaker’s social class with above-chance accuracy. They discovered that speech adhering to subjective standards for English as well as digital standards — i.e. the voices used in tech products like the Amazon Alexa or Google Assistant — is associated with both actual and perceived higher social class. The researchers also showed that pronunciation cues in an individual’s speech communicate their social status more accurately than the content of their speech.
The fifth study examined how these speech cues influence hiring. Twenty prospective job candidates from varied current and childhood socioeconomic backgrounds were recruited from the New Haven community to interview for an entry-level lab manager position at Yale. Prior to sitting for a formal job interview, the candidates each recorded a conversation in which they were asked to briefly describe themselves. A sample of 274 individuals with hiring experience either listened to the audio or read transcripts of the recordings. The hiring managers were asked to assess the candidates’ professional qualities, starting salary, signing bonus, and perceived social class based solely on the brief pre-interview discussion without reviewing the applicants’ job interview responses or resumes.
The hiring managers who listened to the audio recordings were more likely to accurately assess socioeconomic status than those who read transcripts, according to the study. Devoid of any information about the candidates’ actual qualifications, the hiring managers judged the candidates from higher social classes as more likely to be competent for the job, and a better fit for it than the applicants from lower social classes. Moreover, they assigned the applicants from higher social classes more lucrative salaries and signing bonuses than the candidates with lower social status.
“We rarely talk explicitly about social class, and yet, people with hiring experience infer competence and fitness based on socioeconomic position estimated from a few second of an applicant’s speech,” Kraus said. “If we want to move to a more equitable society, then we must contend with these ingrained psychological processes that drive our early impressions of others. Despite what these hiring tendencies may suggest, talent is not found solely among those born to rich or well-educated families. Policies that actively recruit candidates from all levels of status in society are best positioned to match opportunities to the people best suited for them.”
###
Kraus co-authored the paper with graduate students Brittany Torrez and Jun Won Park, and research associate Fariba Ghayebi.
Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.

William Julius Wilson wrote in The Declining Significance of Race:

One of the basic arguments of The Declining Signi½cance of Race is that there has been a deepening economic schism as reflected in a widening gap between lower-income and higher-income black families. In light of more recent data, not only has the family income gap between poorer and better-off African Americans continued to widen, but the situation of the bottom ½fth of black families has deteriorated since 1975 (see Table 1). In 2007, 45.6 percent of all poor blacks had incomes below 50 percent of the poverty line.28Overall, poor black families fell below the poverty line by an average of $9,266 in 2007, a depth of poverty exceeding that of all other racial/ ethnic groups in the United States.29 Regardless of the reversal of the relative income gains of younger educated blacks reported in the previous section, the gap between the haves and have-nots in the African American population continues to grow…. https://dash.harvard.edu/bitstream/handle/1/8052151/Wilson-DecliningSignificanceRevised.pdf?sequence=1

It is politically expedient from certain elites to emphasize race because it relieves them of their class bias.

“I shall always be a flower girl to Professor Higgins, because he always treats me as a flower girl, and always will; but I know I can be a lady to you, because you always treat me as a lady, and always will.”
George Bernard Shaw, Pygmalion

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Yale School of Public Health study: Mothers-to-be, babies benefit from group prenatal care

25 Dec

The Ontario Ministry of Children and Youth Services explains why healthy babies are important. “Healthy babies are more likely to develop into healthy children, and healthy children are more likely to grow up to be healthy teenagers and healthy adults.” http://www.children.gov.on.ca/htdocs/English/topics/earlychildhood/health/index.aspx

Science Daily reported in Mothers-to-be, babies benefit from group prenatal care, study finds:

Group prenatal care can substantially improve health outcomes for both mothers and their infants, a new study led by the Yale School of Public Health has found.

The paper was published online Dec. 21 in The American Journal of Public Health.

Women who received group — rather than individual — prenatal care were 33% less likely to have infants who were small for gestational age. In addition, group-care recipients had reduced risk for preterm delivery and low birthweight. Babies born to these women also spent fewer days in the neonatal intensive care unit. In addition, mothers with more group prenatal care visits were less likely to become pregnant again quickly after giving birth, an important outcome known as “birth spacing” that reduces the risk of having another baby at risk for preterm delivery.

“Few clinical interventions have had an impact on birth outcomes,” said Professor Jeannette R. Ickovics, the study’s lead author. “Group prenatal care is related to improved health outcomes for mothers and babies, without adding risk. If scaled nationally, group prenatal care could lead to significant improvements in birth outcomes, health disparities, and healthcare costs,” she added.

The research team conducted a randomized controlled trial in 14 health centers in New York City, and compared the birth outcomes of women who received CenteringPregnancy Plus group prenatal care to those who received traditional individual care. The more than 1,000 women in the study were placed in groups of 8 to 12 women at the same gestational point in their pregnancy, and were cared for by a clinician and a medical assistant. The study found that the higher the number of group visits attended, the lower the rates of adverse birth outcomes….             http://www.sciencedaily.com/releases/2015/12/151221193406.htm

Citation

Mothers-to-be, babies benefit from group prenatal care, study finds

Date:       December 21, 2015

Source:   Yale University

Summary:

Group prenatal care can substantially improve health outcomes for both mothers and their infants, a new study has found. Women who received group — rather than individual — prenatal care were 33% less likely to have infants who were small for gestational age, had reduced risk for preterm delivery and low birthweight, and babies born to these women also spent fewer days in the neonatal intensive care unit.

Journal Reference:

  1. Jeannette R. Ickovics, Valerie Earnshaw, Jessica B. Lewis, Trace S. Kershaw, Urania Magriples, Emily Stasko, Sharon Schindler Rising, Andrea Cassells, Shayna Cunningham, Peter Bernstein, Jonathan N. Tobin. Cluster Randomized Controlled Trial of Group Prenatal Care: Perinatal Outcomes Among Adolescents in New York City Health Centers. American Journal of Public Health, 2015; e1 DOI: 10.2105/AJPH.2015.302960

Here is the press release from Yale:

Mothers-to-be and babies benefit from group prenatal care, study finds

December 21, 2015

Group prenatal care can substantially improve health outcomes for both mothers and their infants, a new study led by the Yale School of Public Health has found.

The paper published online Dec. 21 in The American Journal of Public Health.

Women who received group—rather than individual—prenatal care were 33% less likely to have infants who were small for gestational age. In addition, group-care recipients had reduced risk for preterm delivery and low birthweight. Babies born to these women also spent fewer days in the neonatal intensive care unit. Additionally, mothers with more group prenatal care visits were less likely to become pregnant again quickly after giving birth, an important outcome known as “birth spacing” that reduces the risk of having another baby at risk for preterm delivery.

“Few clinical interventions have had an impact on birth outcomes,” said Professor Jeannette R. Ickovics, the study’s lead author. “Group prenatal care is related to improved health outcomes for mothers and babies, without adding risk. If scaled nationally, group prenatal care could lead to significant improvements in birth outcomes, health disparities, and healthcare costs,” she added.

The research team conducted a randomized controlled trial in 14 health centers in New York City, and compared the birth outcomes of women who received CenteringPregnancy Plus group prenatal care to those who received traditional individual care. The more than 1,000 women in the study were placed in groups of eight to 12 women of the same gestational age, and were cared for by a clinician and a medical assistant. The study found that the higher the number of group visits attended, the lower the rates of adverse birth outcomes.

CenteringPregnancy group prenatal care includes the same components as individual visits, but all care (with the exception of matters that require privacy) take place in the group setting. Group visits build in additional time for education, skill building, and the opportunity to discuss and learn from the experience of peers, as well as more face time with caregivers.

Despite the opportunity for frequent visits, many mothers in at-risk groups, such as adolescents or those from low-income areas, still experience a high rate of negative birth outcomes. The study focused on adolescent women, ages 14 to 21, in disadvantaged areas, with no other known health risks to their pregnancies.

Going forward, researchers need to identify the reasons why group sessions yielded better outcomes, whether it is the additional time for education, the built-in social support, or other factors.

Additional studies are also needed to understand what influences patients to stick to group care session schedules, and to analyze cost-effectiveness. Future studies could also reveal whether the positive results from this study indicate that the group care model could be broadened to include other types of patients. Ickovics and colleagues are currently working with the United Health Foundation, UnitedHealth Innovation Group, and collaborators at Vanderbilt University and the Detroit Medical Center/Wayne State University to address many of these issues and to identify factors that could impact efforts to scale up and sustainability with a new model of group prenatal care, called Expect With Me.

Other Yale School of Public Health study authors include Valerie Earnshaw, Jessica Lewis, Trace Kershaw, Emily Stasko and Shayna Cunningham; and Urania Magriples of the Yale School of Medicine. Other co-authors included Sharon Schindler of Rising from the Centering Healthcare Institute in Boston, Jonathan Tobin and Andrea Cassells from the Clinical Directors Network in New York, and Peter Bernstein from the Albert Einstein College of Medicine in New York.                                                                   http://publichealth.yale.edu/news/article.aspx?id=11746

The program is called “Expect With Me.”

United Health Foundation describes the program:

Expect With Me

Yale School of Public Health and United Health Foundation have partnered to develop a new model of prenatal care designed to improve mothers’ and babies’ health and well-being during pregnancy, birth and infancy.  Prenatal care is delivered to pregnant women in a group setting, providing valuable education, skills, social and emotional support.

While expecting mothers typically spend 10-20 minutes with their doctors at each visit in traditional prenatal care, Expect With Me features 10 two-hour care sessions during the second and third trimesters. Each care session includes a physical assessment by a health care provider, and a focused group discussion session.

Expect With Me also includes a secure web portal and social networking features that enable expectant mothers to stay connected between care sessions and have access to a strong support network. Incentives, gaming and videos help patients engage, follow care recommendations and promote better health for both mothers and babies.

“Our goal in piloting this new prenatal care model is to improve the health of mothers and babies, and to improve perinatal health outcomes and reduce incidences of low birth weight and preterm birth.”

—Kate Rubin, United Health Foundation president.                                                                                                 http://www.unitedhealthfoundation.org/Initiatives/HealthCommunities/ExpectWithMe.aspx

The key is regular prenatal care.

The Eunice Kennedy Shriver National Institute of Child Health and Human Development reports in What is prenatal care and why is it important?

Prenatal Care

Women who suspect they may be pregnant should schedule a visit to their health care provider to begin prenatal care. Prenatal visits to a health care provider include a physical exam, weight checks, and providing a urine sample. Depending on the stage of the pregnancy, health care providers may also do blood tests and imaging tests, such as ultrasound exams. These visits also include discussions about the mother’s health, the infant’s health, and any questions about the pregnancy.

Preconception and prenatal care can help prevent complications and inform women about important steps they can take to protect their infant and ensure a healthy pregnancy. With regular prenatal care women can:

  • Reduce the risk of pregnancy complications. Following a healthy, safe diet; getting regular exercise as advised by a health care provider; and avoiding exposure to potentially harmful substances such as lead and radiation can help reduce the risk for problems during pregnancy and ensure the infant’s health and development. Controlling existing conditions, such as high blood pressure and diabetes, is important to avoid serious complications in pregnancy such as preeclampsia.
  • Reduce the infant’s risk for complications. Tobacco smoke and alcohol use during pregnancy have been shown to increase the risk for Sudden Infant Death Syndrome. Alcohol use also increases the risk for fetal alcohol spectrum disorders, which can cause a variety of problems such as abnormal facial features, having a small head, poor coordination, poor memory, intellectual disability, and problems with the heart, kidneys, or bones.2 According to one recent study supported by the NIH, these and other long-term problems can occur even with low levels of prenatal alcohol exposure.3

In addition, taking 400 micrograms of folic acid daily reduces the risk for neural tube defects by 70%.4 Most prenatal vitamins contain the recommended 400 micrograms of folic acid as well as other vitamins that pregnant women and their developing fetus need.1,5 Folic acid has been added to foods like cereals, breads, pasta, and other grain-based foods. Although a related form (called folate) is present in orange juice and leafy, green vegetables (such as kale and spinach), folate is not absorbed as well as folic acid.

  • Help ensure the medications women take are safe. Certain medications, including some acne treatments6 and dietary and herbal supplements,7 are not safe to take during pregnancy.

Learn more about prenatal and preconception care.

http://www.nichd.nih.gov/health/topics/preconceptioncare/Pages/default.aspx

http://www.nichd.nih.gov/health/topics/pregnancy/conditioninfo/Pages/prenatal-care.aspx

See, Prenatal care fact sheet http://www.womenshealth.gov/publications/our-publications/fact-sheet/prenatal-care.html

Our goal as a society should be a healthy child in a healthy family who attends a healthy school in a healthy neighborhood. ©

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University of California Davis and Yale University study: Early intervention in dyslexia can narrow achievement gap

5 Nov

University of California Davis and Yale University study: Early intervention in dyslexia can narrow achievement gap
The National Center for Learning Disabilities described dyslexia in What Is Dyslexia?

Dyslexia at a Glance

Dyslexia is the name for specific learning disabilities in reading. Dyslexia is often characterized by difficulties with accurate word recognition, decoding and spelling. Dyslexia may cause problems with reading comprehension and slow down vocabulary growth. Dyslexia may result in poor reading fluency and reading out loud. Dyslexia is neurological and often genetic. Dyslexia is not the result of poor instruction. With the proper support, almost all people with dyslexia can become good readers and writers.

As with other learning disabilities, dyslexia is a lifelong challenge that people are born with. This language processing disorder can hinder reading, writing, spelling and sometimes even speaking. Dyslexia is not a sign of poor intelligence or laziness. It is also not the result of impaired vision. Children and adults with dyslexia simply have a neurological disorder that causes their brains to process and interpret information differently.

Dyslexia occurs among people of all economic and ethnic backgrounds. Often more than one member of a family has dyslexia. According to the National Institute of Child and Human Development, as many as 15 percent of Americans have major troubles with reading.

Much of what happens in a classroom is based on reading and writing. So it’s important to identify dyslexia as early as possible. Using alternate learning methods, people with dyslexia can achieve success.
http://www.ncld.org/types-learning-disabilities/dyslexia/what-is-dyslexia

Dyslexia is a neurological and genetic disease.

Medical News Today reported in the article, What Is Dyslexia? What Causes Dyslexia?

Dyslexia is a specific reading disability due to a defect in the brain’s processing of graphic symbols. It is a learning disability that alters the way the brain processes written material. It is typically characterized by difficulties in word recognition, spelling and decoding. People with dyslexia have problems with reading comprehension.

The National Center for Learning Disabilities1 says that dyslexia is a neurological and often genetic condition, and not the result of poor teaching, instruction or upbringing.
Dyslexia is not linked to intelligence.

What is dyslexia?

The problem in dyslexia is a linguistic one, not a visual one. Dyslexia in no way stems from any lack of intelligence. People with severe dyslexia can be brilliant.
Albert Einstein (1879-1955) lived with dyslexia.

The effects of dyslexia, in fact, vary from person to person. The only shared trait among people with dyslexia is that they read at levels significantly lower than typical for people of their age. Dyslexia is different from reading retardation which may reflect mental retardation or cultural deprivation.

According to the University of Michigan Health System, dyslexia is the most common learning disability2. Eighty percent of students with learning disabilities have dyslexia.

The International Dyslexia Association3 estimates that 15% to 20% of the American population have some of the symptoms of dyslexia, including slow or inaccurate reading, poor spelling, poor writing, or mixing up similar words.

The National Health Service4, UK, estimates that 4-8% of all schoolchildren in England have some degree of dyslexia.

It is estimated that boys are one-and-a-half to three times more likely to develop dyslexia than girls. http://www.medicalnewstoday.com/articles/186787.php

Since individuals manifest the condition of dyslexia in different ways, a debate is occurring about whether the diagnosis of dyslexia has meaning.

Science Daily reported in Early intervention in dyslexia can narrow achievement gap:

Identifying children with dyslexia as early as first grade could narrow or even close the achievement gap with typical readers, according to a new study by researchers at the University of California, Davis, and Yale University.

The data indicate that it is no longer acceptable to wait until a child is in third grade or later before undertaking efforts to identify or address dyslexia.

“If the persistent achievement gap between dyslexic and typical readers is to be narrowed, or even closed, reading interventions must be implemented early, when children are still developing the basic foundation for reading acquisition,” said Emilio Ferrer, a UC Davis psychology professor. He is lead author of the article published in The Journal of Pediatrics this month.

Ferrer and his Yale colleagues, Bennett and Sally Shaywitz, report the results of a longitudinal study of reading from first grade to 12th grade and beyond. Compared with typical readers, dyslexic readers had lower reading scores as early as first grade, and their trajectories over time never converge with those of typical readers. These data demonstrate that such differences are not so much a function of increasing disparities over time, but instead reflect marked differences already present in first grade between typical and dyslexic readers.

The authors also conclude that implementing effective reading programs as early as kindergarten or even preschool offers the potential to close the achievement gap…. http://www.sciencedaily.com/releases/2015/11/151102184216.htm

Citation:

Early intervention in dyslexia can narrow achievement gap Intervention should begin in first grade, or earlier

Date: November 2, 2015
Source: University of California – Davis

Summary:

Data demonstrate marked differences already present in first grade between typical and dyslexic readers.
Journal Reference:

1. Emilio Ferrer, Bennett A. Shaywitz, John M. Holahan, Karen E. Marchione, Reissa Michaels, Sally E. Shaywitz. Achievement Gap in Reading Is Present as Early as First Grade and Persists through Adolescence. The Journal of Pediatrics, 2015; 167 (5): 1121 DOI: 10.1016/j.jpeds.2015.07.045

Here is the press release from UC Davis:

Early intervention in dyslexia can narrow achievement gap, UC Davis study says
November 2, 2015

Identifying children with dyslexia as early as first grade could narrow or even close the achievement gap with typical readers, according to a new study by researchers at the University of California, Davis, and Yale University.

The data indicate that it is no longer acceptable to wait until a child is in third grade or later before undertaking efforts to identify or address dyslexia.
“If the persistent achievement gap between dyslexic and typical readers is to be narrowed, or even closed, reading interventions must be implemented early, when children are still developing the basic foundation for reading acquisition,” said Emilio Ferrer, a UC Davis psychology professor. He is lead author of the article published in The Journal of Pediatrics this month.

Ferrer and his Yale colleagues, Bennett and Sally Shaywitz, report the results of a longitudinal study of reading from first grade to 12th grade and beyond. Compared with typical readers, dyslexic readers had lower reading scores as early as first grade, and their trajectories over time never converge with those of typical readers. These data demonstrate that such differences are not so much a function of increasing disparities over time, but instead reflect marked differences already present in first grade between typical and dyslexic readers.

The authors also conclude that implementing effective reading programs as early as kindergarten or even preschool offers the potential to close the achievement gap.
Related research in early intervention
The study builds on recent studies by UC Davis researchers and others that find that interventions in early reading are available and effective.

Ferrer is among a group of UC Davis faculty who recently received a $3.5 million grant from the U.S. Department of Education to study and implement early reading intervention in schools in Yolo and Sacramento counties, and in Texas.
Additional information:
• Related: $3.5 million grant to UC Davis will help study early reading instruction
• Journal article
Media contact(s):
• Karen Nikos-Rose, UC Davis News Service, (530) 752-6101, kmnikos@ucdavis.edu

Getting a correct early diagnosis of dyslexia, which is a learning disability is crucial to a child’s academic success.

Resources:

From One Teacher to Another
http://dyslexia.yale.edu/1Teacher2Another.html

Dyslexia
http://www.readingrockets.org/helping/questions/dyslexia

Dyslexia and Reading Problems
http://www.med.umich.edu/yourchild/topics/dyslexia.htm

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Yale study: Internet makes folks feel smarter than they are

7 Jun

Sarah D. Sparks wrote good synopsis of the report, Education for Life and Work: Developing Transferable Knowledge and Skills in the 21st Century in the Education Week article, Study: ’21st-Century Learning’ Demands Mix of Abilities:

The committee found these skills generally fall into three categories:

  • Cognitive skills, such as critical thinking and analytic reasoning;
  • Interpersonal skills, such as teamwork and complex communication; and
  • Intrapersonal skills, such as resiliency and conscientiousness (the latter of which has also been strongly associated with good career earnings and healthy lifestyles).

Stanford University education professor Linda Darling-Hammond, who was not part of the report committee, said developing common definitions of 21st-century skills is critical to current education policy discussions, such as around Common Core State Standards.

“Unless we want to have just a lot of hand-waving on 21st-century skills,” Ms. Darling-Hammond said, “we need to get focused and purposeful on how to learn to teach and measure these skills, both in terms of research investments and in terms of the policies and practice that would allow us to develop and measure these skills.”

http://blogs.edweek.org/edweek/inside-school-research/2012/07/study_deeper_learning_needs_st_1.html

The National Research Council published the report, Education for Life and Work: Developing Transferable Knowledge and Skills in the 21st Century  Technology does not replace the need for critical thinking skills.

Moi wrote in In Critical thinking is an essential trait of an educated person:

The key is developing the idea that facts should be used to support an opinion.

The Critical Thinking Community has several great articles about critical thinking at their site. In the section, Defining Critical Thinking:

A Definition
Critical thinking is that mode of thinking – about any subject, content, or problem – in which the thinker improves the quality of his or her thinking by skillfully taking charge of the structures inherent in thinking and imposing intellectual standards upon them.

The Result

A well cultivated critical thinker:

  • raises vital questions and problems, formulating them clearly and
    precisely;
  • gathers and assesses relevant information, using abstract ideas to
    interpret it effectively comes to well-reasoned conclusions and solutions, testing them against relevant criteria and standards;
  • thinks openmindedly within alternative systems of thought,
    recognizing and assessing, as need be, their assumptions, implications, and practical consequences; and
  • communicates effectively with others in figuring out solutions to complex problems.

Critical thinking is, in short, self-directed, self-disciplined, self-monitored, and self-corrective thinking. It presupposes assent to rigorous standards of excellence and mindful command of their use. It entails effective communication and problem solving abilities and a commitment to overcome our native egocentrism and sociocentrism. (Taken from Richard Paul and Linda Elder, The Miniature Guide to Critical Thinking Concepts and Tools, Foundation for Critical Thinking Press, 2008). http://www.criticalthinking.org/pages/defining-critical-thinking/766 https://drwilda.com/2012/01/22/critical-thinking-is-an-essential-trait-of-an-educated-person/

Cruising the Internet is not critical thinking.

Poncie Rutsch of NPR reported in Searching Online May Make You Think You’re Smarter Than You Are:

Using the Internet is an easy way to feel omniscient. Enter a search term and the answers appear before your eyes.

But at any moment you’re also just a few taps away from becoming an insufferable know-it-all. Searching for answers online gives people an inflated sense of their own knowledge, according to a study. It makes people think they know more than they actually do.

“We think the information is leaking into our head, but really the information is stored somewhere else entirely,” Matthew Fisher, a doctoral student in cognitive psychology at Yale University, tells Shots. Fisher surveyed hundreds of people to get a sense of how searching the Internet affected how they rate their knowledge. His study was published Tuesday in the Journal of Experimental Psychology: General…. http://www.apa.org/pubs/journals/xge/

The results kept coming back the same: searching online led to knowledge inflation.

There are practical consequences to this little exercise. If we can’t accurately judge what we know, then who’s to say whether any of the decisions we make are well-informed?

“People are unlikely to be able to explain their own shortcomings,” says Fisher. “People aren’t aware of the quality of explanation or the quality of arguments they can produce, and they don’t realize it until they encounter the gaps.”

The more we rely on the Internet, Fisher says, the harder it will be to draw a line between where our knowledge ends and the web begins. And unlike poring through books or debating peers, asking the Internet is unique because it’s so effortless….http://www.npr.org/sections/health-shots/2015/04/02/396810355/searching-online-may-make-you-think-youre-smarter-than-you-are

Here is the press release:

Internet Searches Create Illusion of Personal Knowledge, Research Finds

Inflated sense of personal knowledge may have negative effects, study concludes

Read the journal article

WASHINGTON — Searching the Internet for information may make people feel smarter than they actually are, according to new research published by the American Psychological Association.

“The Internet is such a powerful environment, where you can enter any question, and you basically have access to the world’s knowledge at your fingertips,” said lead researcher Matthew Fisher, a fourth-year doctoral candidate in psychology at Yale University. “It becomes easier to confuse your own knowledge with this external source. When people are truly on their own, they may be wildly inaccurate about how much they know and how dependent they are on the Internet.”

In a series of experiments, participants who searched for information on the Internet believed they were more knowledgeable than a control group about topics unrelated to the online searches. In a result that surprised the researchers, participants had an inflated sense of their own knowledge after searching the Internet even when they couldn’t find the information they were looking for. After conducting Internet searches, participants also believed their brains were more active than the control group did. The research was published online in the Journal of Experimental Psychology: General®.

For nine experiments, a range of 152 to 302 participants were recruited online, with different participants taking part in each experiment. In one experiment, the Internet group used online searches to research four questions (e.g., “How does a zipper work?”) and provided a website link with the best answer. The control group was given the exact text from the most common website used by the Internet group to answer the questions. Both groups then rated their ability to answer other questions (e.g., “Why are cloudy nights warmer?”) on topics unrelated to the Internet searches, although they didn’t have to answer those questions. The Internet group members consistently rated themselves as more knowledgeable than the control group about those unrelated topics.

The Internet group reported an inflated sense of personal knowledge after Internet searches even when its members could not find complete answers to very difficult questions (e.g., “Why is ancient Kushite history more peaceful than Greek history?”) or when they found no answers at all because of Google filters that were used. The cognitive effects of “being in search mode” on the Internet may be so powerful that people still feel smarter even when their online searches reveal nothing, said study co-author Frank Keil, PhD, a psychology professor at Yale.

In another experiment, participants who did online searches thought their brains would be more active than the control group, and they chose magnetic resonance images of a brain with more active areas highlighted as representative of their own brains. This result suggests that the participants searching the Internet believed they had more knowledge in their heads, rather than simply thinking they knew more because they had access to the Internet, Fisher said.

The use of Internet searches, not just access to the Internet, appeared to inflate participants’ sense of personal knowledge. When the Internet group members were given a particular website link to answer questions, they didn’t report higher levels of personal knowledge on the unrelated topics than the control group.

People must be actively engaged in research when they read a book or talk to an expert rather than searching the Internet, Fisher said. “If you don’t know the answer to a question, it’s very apparent to you that you don’t know, and it takes time and effort to find the answer,” he said. “With the Internet, the lines become blurry between what you know and what you think you know.”

The growing use of smartphones may exacerbate this problem because an Internet search is always within reach, Keil said, and the effects may be more pronounced when children who are immersed in the Internet from an early age grow up to be adults.

An inflated sense of personal knowledge also could be dangerous in the political realm or other areas involving high-stakes decisions, Fisher said.

“In cases where decisions have big consequences, it could be important for people to distinguish their own knowledge and not assume they know something when they actually don’t,” he said. “The Internet is an enormous benefit in countless ways, but there may be some tradeoffs that aren’t immediately obvious and this may be one of them. Accurate personal knowledge is difficult to achieve, and the Internet may be making that task even harder.”

Article: “Searching for Explanations: How the Internet Inflates Estimates of Internal Knowledge;” Matthew Fisher, MA, Mariel K. Goddu, BA, and Frank C. Keil, PhD; Yale University; Journal of Experimental Psychology: General; online March 31, 2015.

Matthew Fisher can be contacted by email or by phone at (260) 519-1736.

The American Psychological Association, in Washington, D.C., is the largest scientific and professional organization representing psychology in the United States. APA’s membership includes more than 122,500 researchers, educators, clinicians, consultants and students. Through its divisions in 54 subfields of psychology and affiliations with 60 state, territorial and Canadian provincial associations, APA works to advance the creation, communication and application of psychological knowledge to benefit society and improve people’s lives.

See, Online illusion: Unplugged, we really aren’t that smart  http://news.yale.edu/2015/03/31/online-illusion-unplugged-we-really-aren-t-smart

Technology can be a useful tool and education aid, BUT it is not a cheap way to move the masses through the education system without the guidance and mentoring that a quality human and humane teacher can provide.

Where information leads to Hope. © Dr. Wilda.com

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http://drwildareviews.wordpress.com/

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Yale University study: Left-handed people more likely to have psychotic disorders such as schizophrenia

3 Nov

Science Daily reported in the article, Lefties More Likely to Have Psychotic Disorders Such as Schizophrenia:

Being left-handed has been linked to many mental disorders, but Yale researcher Jadon Webb and his colleagues have found that among those with mental illnesses, people with psychotic disorders like schizophrenia are much more likely to be left-handed than those with mood disorders like depression or bipolar syndrome. 1 The new study is published in the October-December 2013 issue of the journal SAGE Open. About 10% of the U.S. population is left-handed. When comparing all patients with mental disorders, the research team found that 11% of those diagnosed with mood disorders such as depression and bipolar disorder are left-handed, which is similar to the rate in the general population. But according to Webb, a child and adolescent psychiatry fellow at the Yale Child Study Center with a particular interest in biomarkers of psychosis, “a striking of 40% of those with schizophrenia or schizoaffective disorder are left-handed….” Webb and his colleagues studied 107 individuals from a public outpatient psychiatric clinic seeking treatment in an urban, low-income community. The research team determined the frequency of left-handedness within the group of patients identified with different types of mental disorders. The study showed that white patients with psychotic illness were more likely to be left-handed than black patients. “Even after controlling for this, however, a large difference between psychotic and mood disorder patients remained,” said Webb. What sets this study apart from other handedness research is the simplicity of the questionnaire and analysis, said Webb. Patients who were attending their usual check-ups at the mental health facility were simply asked “What hand do you write with?” “This told us much of what we needed to know in a very simple, practical way,” said Webb. “Doing a simple analysis meant that there were no obstacles to participating and we had a very high participation rate of 97%. Patients dealing with serious symptoms of psychosis might have had a harder time participating in a more complicated set of questions or tests. By keeping the survey simple, we were able to get an accurate snapshot of a hard-to-study subgroup of mentally ill people — those who are often poverty-stricken with very poor family and community support.” http://www.sciencedaily.com/releases/2013/10/131031125319.htm?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+sciencedaily+%28ScienceDaily%3A+Latest+Science+News%29

Citation:

Journal Reference:
1. J. R. Webb, M. I. Schroeder, C. Chee, D. Dial, R. Hana, H. Jefee, J. Mays, P. Molitor. Left-Handedness Among a Community Sample of Psychiatric Outpatients Suffering From Mood and Psychotic Disorders. SAGE Open, 2013; 3 (4) DOI: 10.1177/2158244013503166

Here is the Yale University press release:

By Karen N. Peart
October 31, 2013
Being left-handed has been linked to many mental disorders, but Yale researcher Jadon Webb and his colleagues have found that among those with mental illnesses, people with psychotic disorders like schizophrenia are much more likely to be left-handed than those with mood disorders like depression or bipolar syndrome.
The new study is published in the October-December 2013 issue of the journal SAGE Open. About 10% of the U.S. population is left-handed. When comparing all patients with mental disorders, the research team found that 11% of those diagnosed with mood disorders such as depression and bipolar disorder are left-handed, which is similar to the rate in the general population. But according to Webb, a child and adolescent psychiatry fellow at the Yale Child Study Center with a particular interest in biomarkers of psychosis, “a striking of 40% of those with schizophrenia or schizoaffective disorder are left-handed.”
“In general, people with psychosis are those who have lost touch with reality in some way, through hallucinations, delusions, or false beliefs, and it is notable that this symptom constellation seems to correlate with being left-handed,” said Webb. “Finding biomarkers such as this can hopefully enable us to identify and differentiate mental disorders earlier, and perhaps one day tailor treatment in more effective ways.” Webb and his colleagues studied 107 individuals from a public outpatient psychiatric clinic seeking treatment in an urban, low-income community. The research team determined the frequency of left-handedness within the group of patients identified with different types of mental disorders.
The study showed that white patients with psychotic illness were more likely to be left-handed than black patients. “Even after controlling for this, however, a large difference between psychotic and mood disorder patients remained,” said Webb. What sets this study apart from other handedness research is the simplicity of the questionnaire and analysis, said Webb. Patients who were attending their usual check-ups at the mental health facility were simply asked “What hand do you write with?” “This told us much of what we needed to know in a very simple, practical way,” said Webb. “Doing a simple analysis meant that there were no obstacles to participating and we had a very high participation rate of 97%.
Patients dealing with serious symptoms of psychosis might have had a harder time participating in a more complicated set of questions or tests. By keeping the survey simple, we were able to get an accurate snapshot of a hard-to-study subgroup of mentally ill people — those who are often poverty-stricken with very poor family and community support.”
Other authors on the study include Mary I. Schroeder, Christopher Chee, Deanna Dial, Rebecca Hana, Hussam Jefee, Jacob Mays, and Patrick Molitor. Citation: Sage Open vol. 3 no. 4 2158244013503166 (October-December 2013)

For interesting facts about left-handed people http://facts.randomhistory.com/facts-about-left-handedness.html

A 2011 Wall Street Journal article, The Health Risks of Being Left-Handed, highlighted some of the potential challenges faced by lefties:

On average there is no significant difference in IQ between righties and lefties, studies show, belying popular perceptions. There is some evidence that lefties are better at divergent thinking, or starting from existing knowledge to develop new concepts, which is considered an element of creativity. And left-handed people have salaries that on average are about 10% lower than righties, according to recent research performed at Harvard University that analyzed large income data bases, although findings of some earlier studies were mixed.
Left-handedness appears to be associated with a greater risk for a number of psychiatric and developmental disorders. While lefties make up about 10% of the overall population, about 20% of people with schizophrenia are lefties, for example. Links between left-handedness and dyslexia, ADHD and some mood disorders have also been reported in research studies. The reasons for this aren’t clear. Scientists speculate it could be related to a concept known as brain lateralization.
The brain has two halves. Each performs primarily separate, specialized functions, such as language processing, which mainly takes place in the left hemisphere. There is lots of communication between the hemispheres. Typically in right-handers, the brain’s left side is dominant. But this tendency doesn’t hold up with lefties, as scientists previously believed. Some 70% of lefties rely on the left hemisphere for their language centers, a key brain function, says Metten Somers, a psychiatrist and researcher who studies brain lateralization at Utrecht University Medical Center in the Netherlands. This doesn’t appear to present problems, scientists say. The other 30% of lefties appear to exhibit either a right-dominant or distributed pattern, Dr. Somers says. They may be more prone to impaired learning or functioning, and at greater risk for brain disorders, he says. Hemisphere dominance is typical and more efficient. Symmetry, in which neither side is dominant, is believed linked to disorders, researchers say. People with schizophrenia, for instance, exhibit more symmetrical activation of their brain hemispheres than those without the disorder, studies show.
In a 2008 study, Alina Rodriguez, a psychology professor at Mid Sweden University in Östersund who studies handedness, brain development and ADHD, found that left- or mixed-handedness in children was linked to a greater risk of difficulty with language as well as ADHD symptoms. In another study published last year in Pediatrics, involving nearly 8,000 Finnish children, Dr. Rodriguez found that mixed-handedness rather than left-handedness was linked to ADHD symptoms. And knowing that a child was mixed-handed and had ADHD symptoms at age 8 helped predict much more accurately than just knowing they had symptoms at that age whether the child would continue to have symptoms at age 16. (What happens when people are forced to switch from writing with their dominant hand to the other isn’t well known, experts say.) Research that suggests that there is a link between favoring the left hand and an increased risk of bipolar disorder and ADHD, among other conditions. Emily Nelson has details on Lunch Break.
One reason that not more is known about lefties is that many studies of how the brain works prohibit left-handers from participating because their brain wiring is known to be different, says Robin Nusslock, a psychology professor at Northwestern University in Evanston, Ill., who uses neuroimaging to study mood disorders.
Lefties have an advantage in sports such as tennis, fencing and baseball, when up against a righthanded competitor, but not in noninteractive sports such as gymnastics. A potential pathway between prenatal stress and brain wiring could be cortisol, the body’s main stress hormone, which can interfere with brain development, says Carsten Obel, a professor at the public-health department at Aarhus University in Denmark who has conducted research on the prenatal environment and risk of disease. Cortisol is able to pass over the placenta barrier to influence the baby.
Several studies show that stressful life events, such as the death of a loved one or job loss, during pregnancy increase the risk of having non-right-handed children. In one study of 834 Danish mothers and their 3-year-old children, Dr. Obel and his colleagues found that mothers who reported multiple stressful events during their third trimester of pregnancy and experienced distress were more than three times as likely to have a mixed-handed child, 17% compared with 5%, according to the 2003 paper published in Developmental Medicine & Child Neurology. Another large study followed 1,700 Swedish mothers and children until the kids were 5 years old. It found that mothers with depressive symptoms or who underwent stressful life events while pregnant were more likely to have left- or mixed-handed children. The work was published by Dr. Rodriguez and her colleagues in 2008 in the Journal of Child Psychology and Psychiatry. Experts suggest that left- and mixed-handedness could be used as a risk factor for possible psychiatric or developmental conditions, along with behavioral difficulties, such as having a hard time in school. The presence of such risk factors could prompt early evaluation for those conditions, they say. http://online.wsj.com/news/articles/SB10001424052970204083204577080562692452538

The best defense for parents is a good awareness of what is going on with their child. As a parent you need to know what is going on in your child’s world

Related:

GAO report: Children’s mental health services are lacking https://drwilda.com/2013/01/12/gao-report-childrens-mental-health-services-are-lacking/

Schools have to deal with depressed and troubled children: https://drwilda.com/2011/11/15/schools-have-to-deal-with-depressed-and-troubled-children/

Where information leads to Hope. © Dr. Wilda.com

Dr. Wilda says this about that ©

Blogs by Dr. Wilda:

COMMENTS FROM AN OLD FART©
http://drwildaoldfart.wordpress.com/

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http://drwildareviews.wordpress.com/

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Yale University study: Athletes often endorse unhealthy food products

8 Oct

Moi wrote in Critical thinking skills for kids are crucial: The lure of Super bowl alcohol ads:
The issue is whether children in a “captive” environment have the maturity and critical thinking skills to evaluate the information contained in the ads. Advertising is about creating a desire for the product, pushing a lifestyle which might make an individual more prone to purchase products to create that lifestyle, and promoting an image which might make an individual more prone to purchase products in pursuit of that image. Many girls and women have unrealistic body image expectations which can lead to eating disorders in the pursuit of a “super model” image. What the glossy magazines don’t tell young women is the dysfunctional lives of many “super models” which may involve both eating disorders and substance abuse. The magazines don’t point out that many “glamour girls” are air-brushed or photo-shopped and that they spend hours on professional make-up and professional hairstyling in addition to having a personal trainer and stylist. Many boys look at the buff bodies of the men in the ads and don’t realize that some use body enhancing drugs. In other words, when presented with any advertising, people must make a determination what to believe. It is easy for children to get derailed because of peer pressure in an all too permissive society. Parents and schools must teach children critical thinking skills and point out often that the picture presented in advertising is often as close to reality as the bedtime fairy tail. Reality does not often involve perfection, there are warts.

See, Admongo
http://ftc.gov/bcp/edu/microsites/admongo/html-version.shtml
and How to Help a Child With Critical Thinking Skills
http://www.livestrong.com/article/178182-how-to-help-a-child-with-critical-thinking-skills/#ixzz2Jlv5L6HR
https://drwilda.com/tag/exposure-to-alcohol-advertisements-and-teenage-alcohol-related-problems/

Katy Bachman reported in the Adweek article, Study: Athletes Send Mixed Messages to Youth by Marketing Junk Food: LeBron James, Peyton Manning, Serena Williams are the worst offenders:

LeBron James, Peyton Manning and Serena Williams are tops in their sports and make great spokespeople for any marketer. But they are also at the top of a less-flattering ranker—endorsing junk food marketed to youth.
The NBA, NFL and WTA champs were the top three athlete endorsers promoting unhealthy foods in TV, radio, print and online ads reaching teens 12 to 17, according to a new study by the Rudd Center for Food Policy and Obesity at Yale….
While the food and beverage industry has committed to advertise to children only food that meets specific nutrition criteria under the Children’s Food and Beverage Advertising Initiative, the self-regulation only applies to children under 12. The Yale study points out that once children reach a certain age, they quickly become a target….
“It’s as if the dollars blind them to the fact they are role models,” said Michael Jacobson, executive director of the Center for Science in the Public Interest.
Of the 512 brand endorsements associated with the top 100 athletes in the study, food and beverage brands represented the second-highest endorsement category for athletes at 23.8 percent, surpassed only by sporting goods and apparel at 28.3 percent.
Overall, the top 100 athletes endorsed 122 food and beverage brands. Sports beverages were the largest individual category endorsed by athletes, followed by soft drinks and fast food. Most of the 46 beverages endorsed by athletes received all of their calories from added sugar….http://www.adweek.com/news/advertising-branding/study-athletes-send-mixed-messages-youth-marketing-junk-food-152962

Here is the press release from Yale:

Unhealthy food marketed to youth through athlete endorsements
By Megan Orciari
October 7, 2013
Professional athletes are often paid large amounts of money to endorse commercial products. But the majority of the food and beverage brands endorsed by professional athletes are for unhealthy products like sports beverages, soft drinks, and fast food, according to a new study by the Rudd Center for Food Policy and Obesity at Yale. The study appears in the November issue of Pediatrics.
Analyzing data collected in 2010 from Nielson and AdScope, an advertisement database, the study reveals that adolescents aged 12 to 17 viewed the most television ads for food endorsed by athletes. Previous research by public health advocates has criticized the use of athlete endorsements in food marketing campaigns for often promoting unhealthy food and sending mixed messages to youth about health, but this is the first study to examine the extent and reach of such marketing.
Researchers selected 100 professional athletes to study based on Businessweek’s 2010 Power 100 report, which ranked athletes according to their endorsement value and prominence in their sport. Information about each athlete’s endorsements was gathered from the Power 100 list and AdScope. Researchers then sorted the endorsements into categories: food/beverages, automotive, consumer goods, service providers, entertainment, finance, communications/office, sporting goods/apparel, retail, airline, and other. The nutritional quality of the foods featured in athlete-endorsement advertising was assessed, along with the marketing data.
Of the 512 brands associated with these athletes, food and beverage brands were the second largest category of endorsements behind sporting goods. “We found that LeBron James (NBA), Peyton Manning (NFL), and Serena Williams (tennis) had more food and beverage endorsements than any of the other athletes examined. Most of the athletes who endorsed food and beverages were from the NBA, followed by the NFL, and MLB,” said Marie Bragg, the study’s lead author and a doctoral candidate at Yale.
Sports beverages were the largest individual category of athlete endorsements, followed by soft drinks, and fast food. Most — 93% — of the 46 beverages being endorsed by athletes received all of their calories from added sugars.
Food and beverage advertisements associated with professional athletes had far-reaching exposure, with ads appearing nationally on television, the Internet, the radio, in newspapers, and magazines.
“The promotion of energy-dense, nutrient-poor products by some of the world’s most physically fit and well-known athletes is an ironic combination that sends mixed messages about diet and health,” said Bragg.
Bragg and co-authors assert that professional athletes should be aware of the health value of the products they are endorsing, and should use their status and celebrity to promote healthy messages to youth.
Other authors include Swati Yanamadala, Christina Roberto, and Jennifer L. Harris of the Rudd Center at Yale, and Kelly Brownell of Duke University.
The study was supported by grants from the Robert Wood Johnson Foundation and the Rudd Foundation.

Citation:

Athlete Endorsements in Food Marketing
1. Marie A. Bragg, MS, MPhila,
2. Swati Yanamadala, BAb,
3. Christina A. Roberto, PhDa,c,
4. Jennifer L. Harris, MBA, PhDa, and
5. Kelly D. Brownell, PhDd
+ Author Affiliations
1. aRudd Center for Food Policy and Obesity, Yale University, New Haven, Connecticut;
2. bStanford University School of Medicine, Stanford, California;
3. cDepartment of Social and Behavioral Sciences, Harvard School of Public Health, Boston, Massachusetts; and
4. dSanford School of Public Policy, Duke University, Durham, North Carolina
Abstract
OBJECTIVE: This study quantified professional athletes’ endorsement of food and beverages, evaluated the nutritional quality of endorsed products, and determined the number of television commercial exposures of athlete-endorsement commercials for children, adolescents, and adults.
METHODS: One hundred professional athletes were selected on the basis of Bloomberg Businessweek’s 2010 Power 100 rankings, which ranks athletes according to their endorsement value and prominence in their sport. Endorsement information was gathered from the Power 100 list and the advertisement database AdScope. Endorsements were sorted into 11 endorsement categories (eg, food/beverages, sports apparel). The nutritional quality of the foods featured in athlete-endorsement advertisements was assessed by using a Nutrient Profiling Index, whereas beverages were evaluated on the basis of the percentage of calories from added sugar. Marketing data were collected from AdScope and Nielsen.
RESULTS: Of 512 brands endorsed by 100 different athletes, sporting goods/apparel represented the largest category (28.3%), followed by food/beverages (23.8%) and consumer goods (10.9%). Professional athletes in this sample were associated with 44 different food or beverage brands during 2010. Seventy-nine percent of the 62 food products in athlete-endorsed advertisements were energy-dense and nutrient-poor, and 93.4% of the 46 advertised beverages had 100% of calories from added sugar. Peyton Manning (professional American football player) and LeBron James (professional basketball player) had the most endorsements for energy-dense, nutrient-poor products. Adolescents saw the most television commercials that featured athlete endorsements of food.
CONCLUSIONS: Youth are exposed to professional athlete endorsements of food products that are energy-dense and nutrient-poor.

Our goal should be:

A Healthy Child In A Healthy Family Who Attends A Healthy School In A Healthy Neighborhood. ©

Related:

More school districts facing a financial crunch are considering school ads
https://drwilda.wordpress.com/2012/06/04/more-school-districts-facing-a-financial-crunch-are-considering-school-ads/

Should there be advertising in schools?
https://drwilda.wordpress.com/2011/11/10/should-there-be-advertising-in-schools/

Talking to your teen about risky behaviors
https://drwilda.wordpress.com/2012/06/07/talking-to-your-teen-about-risky-behaviors/

Television cannot substitute for quality childcare
https://drwilda.wordpress.com/2012/04/23/television-cannot-substitute-for-quality-childcare/

Where information leads to Hope. © Dr. Wilda.com

Dr. Wilda says this about that ©

Blogs by Dr. Wilda:

COMMENTS FROM AN OLD FART©
http://drwildaoldfart.wordpress.com/

Dr. Wilda Reviews ©
http://drwildareviews.wordpress.com/

Dr. Wilda ©
https://drwilda.com/

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