The ‘Common Application’ evolves

13 May

Moi wrote about the “Common Application” in Many U.S. colleges use the ‘Common Application’:
Many students are preparing to apply to college and they will be using the “Common Application” which is used by over 450 universities including some international schools.
In addition to U.S. colleges, colleges in England, France, Germany, Italy, and Switzerland use the “Common Application.” For a good synopsis of the pros and cons of using the application, go to Should I Use The Common Application?
Jacques Steinberg reported about problems with the “Common Application” in 2010.

It has been a year of challenges for the Common Application. Kimberly Hefling, AP Education Writer reported in the article, Common Application Makes Changes After Tough Year:

“Given the year we just had, we can’t be complacent about any of this,” Eric Furda, the dean of admissions at the University of Pennsylvania, said during a media briefing. Furda is president-elect of the board of the not-for-profit Common Application membership organization.
The most common problems experienced by students were related to essay formatting, difficulty submitting an application and the inability to determine if they had paid application fees, Furda said. Higher education institutions complained about not being able to pull up documents that had been submitted.
Because of the problems, many colleges and universities extended application deadlines, and some began accepting applications from competing programs.
Furda said most of the problems were corrected by the end of 2013, but challenges persisted.
A review conducted by an outside firm determined that the technology had been rolled out without first being properly tested…

See, Fixing the Common App
Jacques Steinberg reported about problems with the “Common Application” in 2010.
Eric Hoover reported in the Chronicle of Higher Education article, Common Application’s Leaders Get an Earful
In addition to technical problems, the application is facing a law suit.

Eric Hoover reported in the Chronicle of Higher Education article, Has Common App Turned Admissions Into a ‘Straitjacketed Ward of Uniformity’?

Anyone in the mood for colorful renderings of the big business built around the college-admissions process should read the lawsuit filed last week against the Common Application in a federal court in Oregon. The nonprofit group behind the ever-growing online application, a competitor asserts, “has orchestrated a sea change in the student-application process, turning a once vibrant, diverse, and highly competitive market into a straitjacketed ward of uniformity.”
The complaint was brought by CollegeNet Inc., a technology company in Portland, Ore., that builds customized application-processing systems for colleges. CollegeNet argues that the Common Application, which has more than 500 member colleges, has violated federal antitrust laws.
“As colleges are increasingly compelled to join the Common Application,” the lawsuit says, it “is poised to eliminate competition in the broader market within a few short years.”
Over the last decade or so, CollegeNet has lost many customers to the Common Application, whose fee structure rewards member colleges that use its application exclusively. While reporting on the Common App’s growth last year, I talked to Jim Wolfston, CollegeNet’s chief executive, who described his concerns about his competitor….
The Common Application’s leaders have long asserted that increased applications are a side effect of membership—not the organization’s raison d’être. That question aside, the Common App has great influence over the application process at most of the nation’s high-profile colleges.
Whether or not CollegeNet’s legal arguments have merit, some passages in the complaint reflect concerns that admissions officials share. Namely, that the Common App has become too—pick your word—big, dominant, powerful within the realm of selective admissions. (Read all about that here.)
Although the Common App is the biggest fish in the pond, it’s worth noting that plenty of its member colleges use at least one other application, too. Last week, for instance, six colleges announced that they would also accept the Universal College Application, joining 12 institutions that have signed on since last fall. Following months of technical problems with the Common App, some colleges that had used it exclusively have decided not to keep all their eggs in one basket.
After a tumultuous fall, the Common Application’s leaders are doing some soul-searching. Recently, the group’s Board of Directors commissioned an independent review of the organization. One finding was that the Common App’s pricing structure “may be at odds with the mission….

Applying to a college is just the first step. Students and families also have to consider the cost of particular college options.

Beckie Supiano and Elyse Ashburn wrote the article, With New Lists, Federal Government Moves to Help Consumers and Prod Colleges to Limit Price Increases in the Chronicle of Higher Education about the Department of Education’s new site about college costs.


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