Moi discussed alcohol use among teens in Seattle Children’s Institute study: Supportive middle school teachers affect a kid’s alcohol use:

Substance abuse is a serious problem for many young people. The Centers for Disease Control provide statistics about underage drinking in the Fact Sheet: Underage Drinking:

Underage Drinking

Alcohol use by persons under age 21 years is a major public health problem.¹ Alcohol is the most commonly used and abused drug among youth in the United States, more than tobacco and illicit drugs. Although drinking by persons under the age of 21 is illegal, people aged 12 to 20 years drink 11% of all alcohol consumed in the United States.² More than 90% of this alcohol is consumed in the form of binge drinks.² On average, underage drinkers consume more drinks per drinking occasion than adult drinkers.³ In 2008, there were approximately 190,000 emergency rooms visits by persons under age 21 for injuries and other conditions linked to alcohol.⁴

Drinking Levels among Youth

The 2009 Youth Risk Behavior Survey⁵ found that among high school students, during the past 30 days

• 42% drank some amount of alcohol.

• 24% binge drank.

• 10% drove after drinking alcohol.

• 28% rode with a driver who had been drinking alcohol.

Other national surveys indicate

• In 2008 the National Survey on Drug Use and Health reported that 28% of youth aged 12 to 20 years drink alcohol and 19% reported binge drinking.⁶

• In 2009, the Monitoring the Future Survey reported that 37% of 8th graders and 72% of 12th graders had tried alcohol, and 15% of 8th graders and 44% of 12th graders drank during the past month.⁷

Consequences of Underage Drinking

Youth who drink alcohol^{1, 3, 8} are more likely to experience

• School problems, such as higher absence and poor or failing grades.

• Social problems, such as fighting and lack of participation in youth activities.

• Legal problems, such as arrest for driving or physically hurting someone while drunk.

• Physical problems, such as hangovers or illnesses.

• Unwanted, unplanned, and unprotected sexual activity.

• Disruption of normal growth and sexual development.

• Physical and sexual assault.

• Higher risk for suicide and homicide.

• Alcohol-related car crashes and other unintentional injuries, such as burns, falls, and drowning.

• Memory problems.

• Abuse of other drugs.

• Changes in brain development that may have life-long effects.

• Death from alcohol poisoning.

In general, the risk of youth experiencing these problems is greater for those who binge drink than for those who do not binge drink.⁸

Youth who start drinking before age 15 years are five times more likely to develop alcohol dependence or abuse later in life than those who begin drinking at or after age 21 years.^{9, 10} http://www.cdc.gov/alcohol/fact-sheets/underage-drinking.htm

See, Alcohol Use Among Adolescents and Young  Adults http://pubs.niaaa.nih.gov/publications/arh27-1/79-86.htm

https://drwilda.wordpress.com/2012/03/26/seattle-childrens-institute-study-supportive-middle-school-teachers-affect-a-kids-alcohol-use/

A 2006 policy statement in Pediatrics discusses the issues involved in advertising to children.

The American Academy of Pediatrics outlines its policy in Children, Adolescents, and Advertising. Here is an excerpt from the policy:

Abstract

Advertising is a pervasive influence on children and adolescents. Young people view more than 40 000 ads per year on television alone and increasingly are being exposed to advertising on the Internet, in magazines, and in schools. This exposure may contribute significantly to childhood and adolescent obesity, poor nutrition, and cigarette and alcohol use. Media education has been shown to be effective in mitigating some of the negative effects of advertising on children and adolescents. INTRODUCTION

Several European countries forbid or severely curtail advertising to children; in the United States, on the other hand, selling to children is simply “business as usual.”¹ The average young person views more than 3000 ads per day on television (TV), on the Internet, on billboards, and in magazines.² Increasingly, advertisers are targeting younger and younger children in an effort to establish “brand-name preference” at as early an age as possible.³ This targeting occurs because advertising is a $250 billion/year industry with 900 000 brands to sell,² and children and adolescents are attractive consumers: teenagers spend $155 billion/year, children younger than 12 years spend another $25 billion, and both groups influence perhaps another $200 billion of their parents’ spending per year.^4,5 Increasingly, advertisers are seeking to find new and creative ways of targeting young consumers via the Internet, in schools, and even in bathroom stalls.¹THE EFFECTS OF ADVERTISING ON CHILDREN AND ADOLESCENTS

Research has shown that young children—younger than 8 years—are cognitively and psychologically defenseless against advertising.^6–9 They do not understand the notion of intent to sell and frequently accept advertising claims at face value.¹⁰ In fact, in the late 1970s, the Federal Trade Commission (FTC) held hearings, reviewed the existing research, and came to the conclusion that it was unfair and deceptive to advertise to children younger than 6 years.¹¹ What kept the FTC from banning such ads was that it was thought to be impractical to implement such a ban.¹¹ However, some Western countries have done exactly that: Sweden and Norway forbid all advertising directed at children younger than 12 years, Greece bans toy advertising until after 10 pm, and Denmark and Belgium severely restrict advertising aimed at children.¹²                                     http://pediatrics.aappublications.org/content/118/6/2563.full

Citation:

Pediatrics Vol. 118 No. 6 December 1, 2006
pp. 2563 -2569
(doi: 10.1542/peds.2006-2698)

1. AbstractFree

2. » Full TextFree

3. Full Text (PDF)Free

   • Erratum (vol. 119, p. 424)

   • Erratum (vol. 119, p. 424)

Jeanette Mulvey, Business News Daily Managing Editor at LiveScience.com is reporting in the article, How Alcohol Ads Target Kids:

Parents might do their best to shield their kids from advertising related to alcohol, but alcohol marketers are doing their best to reach them anyway. That’s the finding of new research that discovered that the content of alcohol ads placed in magazines is more likely to violate industry guidelines if the ad appears in a magazine with sizable youth readership.

The research, which was done by the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health, found that ads in magazines with a substantial youth readership (15 percent or more) frequently showed alcohol being consumed in an irresponsible manner. Examples include showing alcohol consumption near or on bodies of water, encouraging overconsumption, and providing messages supportive of alcohol addiction. In addition, nearly one in five ad occurrences contained sexual connotations or sexual objectification.

“The bottom line here is that youth are getting hit repeatedly by ads for spirits and beer in magazines geared towards their age demographic,” said CAMY director and study co-author David Jernigan. “As at least 14 studies have found that the more young people are exposed to alcohol advertising and marketing, the more likely they are to drink, or if already drinking, to drink more, this report should serve as a wake-up call to parents and everyone else concerned about the health of young people.”http://news.yahoo.com/alcohol-ads-target-kids-125635247.html?_esi=1

Here is the press release from the Bloomberg School of Health:

Assuming you are not one of those ill-advised parents who supply their child with alcohol or drugs like marijuana in an attempt to be hip or cool, suspicions that your child may have a substance abuse problem are a concern. Confirmation that your child has a substance abuse problem can be heartbreaking. Even children whose parents have seemingly done everything right can become involved with drugs. The best defense is knowledge about your child, your child’s friends, and your child’s activities. You need to be aware of what is influencing your child.

Our goal should be:

A Healthy Child In A Healthy Family Who Attends A Healthy School In A Healthy Neighborhood. ©

Related:

More school districts facing a financial crunch are considering school ads https://drwilda.wordpress.com/2012/06/04/more-school-districts-facing-a-financial-crunch-are-considering-school-ads/

Should there be advertising in schools? https://drwilda.wordpress.com/2011/11/10/should-there-be-advertising-in-schools/

Talking to your teen about risky behaviors https://drwilda.wordpress.com/2012/06/07/talking-to-your-teen-about-risky-behaviors/

Television cannot substitute for quality childcare https://drwilda.wordpress.com/2012/04/23/television-cannot-substitute-for-quality-childcare/

Dr. Wilda says this about that ©

Tags: Advertising and Children, Alcohol Advertising Standards Violations Most Common in Magazines with Youthful Audiences, Alcohol Use Among Adolescents and Young Adults, Children Adolescents and Advertising, Fact Sheet: Underage Drinking:, How Alcohol Ads Target Kids:, Substance Abuse, Teen Substance Abuse, The Centers for Disease Control and Prevention